The “Focus. Drive. Stay Alive.” campaign was officially launched on April 2, 2018, during a press conference held at the Arkansas State Capitol in Little Rock
Officers from the Arkansas State Police and the Arkansas Highway Police, along with officials from the Arkansas Trucking Association, took part in the April 2 announcement.
During the press conference, Arkansas Gov. Asa Hutchinson commended the Arkansas Trucking Association for developing the “Focus. Drive. Stay Alive.” campaign