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Many things compete for our attention when we are driving – our endless things to-do list, changing the radio station, answering texts and checking out social media to name a few. But four simple words can help:  Focus. Drive. Stay Alive.

 While Arkansas’s highways are subject to the growing problem of distracted driving, the Arkansas Trucking Association has launched this campaign to improve the safety of our roads and highways. When roads are safer commerce runs more effectively and more drivers, both commercial and personal, make it home to their families safely.

Partially funded through a grant from the Arkansas Commercial Trucking Safety and Education Program, Focus. Drive. Stay Alive. aims to raise awareness of the dangers associated with distracted driving and actively seeks to encourage Arkansans to focus on the road while driving. Our campaign will be seen statewide across multiple platforms from radio and television to outdoor advertising and social media.

We invite you to join our campaign, take our pledge to focus on the road, have your company take part in our business use phone policy program, and share our media.  Together we can make sure that our friends and family arrive home safely.


Simply put, distracted driving is any activity that takes your attention away from the task literally “at hand” – focused driving. Texting is the most alarming distraction. Sending or reading a text takes your eyes off the road for 5 seconds. At 55 mph, that’s like driving the length of an entire football field with your eyes closed.

While cell phone use is considered the most dangerous form of driving distraction, other culprits are:


In 2015 alone, 3,477 Americans were killed, and 391,000 were injured in motor vehicle crashes involving distracted drivers.

The police and highway safety groups don’t specifically track text-related accidents. But texting-while-driving is considered to be the most dangerous form of distracted driving since it involves the mind, eyes and hands.

Distracting Driving and the Law

Did you know that in Arkansas, there is a fine of $250 for a first offense of texting and driving? It doubles to $500 if you are found to be at fault for causing an accident. For so many reasons, distracted driving is just not worth it.


We invite you to take the pledge to Focus. Drive. Stay Alive. and put your phone away while driving. While there are numerous factors involved in distracted driving, by far the most common factor is manipulating our devices. Take this pledge and remember to Focus. Drive. Stay Alive.