Many things compete for our attention when we are driving – our endless things to-do list, changing the radio station, answering texts and checking out social media to name a few. But four simple words can help: Focus. Drive. Stay Alive.
While Arkansas’s highways are subject to the growing problem of distracted driving, the Arkansas Trucking Association has launched this campaign to improve the safety of our roads and highways. When roads are safer commerce runs more effectively and more drivers, both commercial and personal, make it home to their families safely.
Partially funded through a grant from the Arkansas Commercial Trucking Safety and Education Program, Focus. Drive. Stay Alive. aims to raise awareness of the dangers associated with distracted driving and actively seeks to encourage Arkansans to focus on the road while driving. Our campaign will be seen statewide across multiple platforms from radio and television to outdoor advertising and social media.
We invite you to join our campaign, take our pledge to focus on the road, have your company take part in our business use phone policy program, and share our media. Together we can make sure that our friends and family arrive home safely.